What if sales felt easier… not because you worked harder, but because your offer was stronger?

Because that’s what happens when your messaging does 90% of the selling for you.

Most talented women don’t have a visibility problem.

They have a positioning problem.

They’re showing up.
They’re delivering great work.


But something in the way their services and offers are framed, structured or communicated isn’t creating enough demand.

And demand is what makes sales easier.

In this intensive, we don’t tweak posts.

We fix the commercial gaps that are quietly costing you revenue.

Here’s what I’ve learned from 15+ years in business and working with hundreds of women:

Sales don’t increase because you post more.

They increase when your positioning, offer and messaging are aligned with how buyers actually make decisions.

Messaging isn’t just about sounding good.

It’s about:

• Communicating value
• Building demand
• Reducing friction
• Clarifying who it’s for (and who it’s not)
• Making the next step feel obvious

Every email.
Every sales page.
Every DM.
Every discovery call.

They all sit on top of your positioning and messaging.

If that foundation is weak, sales feel forced.

If that foundation is strong, sales feel easier.

Because your buyer already understands the value.

When your positioning is clear and your sales messaging is sharp, everything changes.

Not because you’re louder.

But because you’re clearer.

Your offer makes sense.

Your value feels obvious.

Your buyers understand why it’s for them and why it matters now.

And that shifts the energy of every conversation.

Discovery calls feel different.

Sales pages feel stronger.

Objections reduce.

Decisions happen faster.

Because when buyer belief is built properly, selling doesn’t feel like convincing.

It feels like confirming.

With the right commercial foundation in place:

• Your value is immediately understood
• Your offer feels easier to say yes to
• Your messaging builds demand before the sales call
• Your sales process becomes simpler and more effective

That’s the power of strategic sales messaging.

It doesn’t just sound good.

It converts.

And that’s where my MESSAGING EDGE intensive comes in.

"Before working with Anna I would sell one class a month, maybe one every six weeks. After implementing what she taught me on my intensive I woke up to five sales. The next day, three sales. My lowest day has been two sales and the highest has been up to eight to 10 sales a day!

Anna has been an integral part of the success of my business and I 100% recommend working with her. She's incredibly easy to work with, very relatable and gives you the confidence and know-how to show up and successfully make sales online."

Ready to Fix the Gaps That Are Costing You Sales?

Book your intensive and strengthen the way you position, communicate and sell your work.

For women who are done guessing and ready to sell strategically.

From “Why Isn’t This Converting?” to “Of Course They’re Saying Yes.”

Inside The Messaging Edge

Here’s how we increase demand, strengthen your offer and improve conversions.... in three focused hours.

This isn’t some fluffy brainstorm session.
It’s commercial clarity, buyer psychology and practical sales strategies applied directly to your business.

1. ELEVATE YOUR OFFER & POSITIONING

This is where most sales leaks hide.

Not in your content. Not in your confidence. In how your service & offers are structured and positioned.

Before we touch messaging, we pressure-test your business through a commercial lens. Because if the offer isn’t compelling enough, no amount of “better content” will fix it.

  • Your Core Transformation Is the outcome specific, desirable and commercially strong...or vague and polite?

  • Your Positioning Angle Why you? Why now? Why this?
    We sharpen your authority and remove “me too” energy.

  • Perceived Value & Buyer Belief Are buyers clear on the result?
    Do they believe it’s possible? Does the price feel aligned with the transformation?

  • Who are your perfect-fit clients? The ones you'd actually love to work with. The ones who are ready for the transformation you offer. The ones who'd get the best results.

  • Buyer Psychology Alignment

    What does your audience need to believe before they buy? We identify the belief gaps.. and close them.

  • Persuasive Positioning Angles
    We clarify the stakes, the cost of inaction and the transformation available...without manipulation or hype

  • Clarity That Converts
    Your messaging becomes specific, outcome-led and commercially compelling. No more vague“hope they get it.”

  • Authority & Trust Signals
    We position you as the obvious expert... not by being louder, just clearer.

2. DEVELOP DEMAND-DRIVING MESSAGING

Once your offer is commercially strong, we engineer the message around it.

Not fluffy words.
Not “authentic vibes.”
Strategic messaging built around how people actually make buying decisions.

Because demand isn’t created by posting more.

It’s created when your messaging:

• Speaks to the right person
• Elevates the right desire
• Strengthens buyer belief

3. Install Your Content System

This is where you learn how to write posts that attract perfect-fit clients... the kind who recognise themselves in your words and arrive already leaning in.

Not random engagement.
Not lukewarm curiosity.

But real enquiries from people who feel aligned, clear and ready to invest in your expertise.

This is the difference between simply posting consistently… and knowing how to create demand.

And once you understand how to do this, you don’t lose it. You leave with the skill...for good.

  • How to take everything we’ve refined and turn it into posts that attract perfect-fit clients. So sales are something you can control.

  • The 3 types of posts you actually need to share Based on my CAPTIVATE framework it's a clear mix that quickly builds trust, creates demand and engineers pre-sold clients.

  • How to decide what to write (without overthinking it)
    A simple idea-generation system so writing content is quicker & more effective strategically. (30 mins a day)

  • How to repurpose intelligently Turn one strong idea into multiple assets. Build a content library that compounds instead of disappearing.

"With Anna's content and messaging help and some strategy tweaks, I was able to get 5 discovery calls and gained 2 new clients in a month. She helped me clarify my ideal client and how to write directly to their issues.

I think if someone is thinking about it, like it's really a no brainer to work with you I mean, you you're a master of your craft with copywriting you know what you're doing. It's really a no brainer.

The investment with you it will last them for many years to come."

What Happens After You Book


Complete Your Pre-Call Work
I’ll send you a short but powerful questionnaire so I can review your offer, messaging and positioning before we meet. This ensures our session is strategic... not surface-level.

Your 3-Hour Deep Dive
We meet 1:1 and work through the EDGE Method...refining your offer, strengthening your sales messaging and tightening your conversion path.

No fluff. No theory. Real-time strategy.

Leave With Clear Direction
You’ll walk away with sharpened positioning, stronger messaging and a clear action plan to increase demand and conversions immediately.

This Intensive Is Designed For Smart, Experienced Women Who Want Smarter Sales

You’ve built the brand.

You’ve shown up consistently.

You’ve sold your offer to multiple clients and you get them real results.

But your enquiries still aren’t as steady or predictable as you’d like. Sales feel possible… just not reliable.

And you know — deep down — that with sharper messaging and more compelling content, you’d be signing more of the right clients

You’re ready to:

• Refine your offer so it’s easier to say yes to
• Strengthen perceived value
• Remove friction from your sales conversations
• Increase demand without increasing effort

• Write content that attracts ready buyers
• Think faster, clearer and more strategically about sales
• Improve skill... not chase hacks

You don’t want surface tweaks. You want strategy. You want to understand how to communicate value without feeling salesy.

You’re curious.
You like learning.
You’re willing to go deeper.

And you want someone who understands not just messaging....
but how money moves.

This Is Not For You If:

• You’re brand new and still figuring out your offer
• You haven’t validated your work with paying clients
• You’re looking for surface-level content prompts
• You don’t show up online and don’t plan to
• You dislike writing and don’t want to improve that skill
• You’re not open to tightening your positioning & offers

This is advanced work.

We build on something that already works.

We sharpen it.

If you’re looking for templates, quick fixes and motivation…
I have affordable alternatives.

If you want to understand how messaging actually drives sales
and build the skill to do it yourself…

You’re in the right place.

MY STORY

I didn’t build my business by accident. But I didn’t build it by luck either.

In the early days, I did what most women do —
showed up, created content, tried to “be visible.”

Some posts landed.
Some didn’t. Sales were inconsistent.

It was frustrating.....and puzzling.

I come from an engineering background.

I like patterns.
Systems.
Cause and effect. So I got curious...

...if something works, there’s a reason.


So instead of blaming the algorithm or posting more and hoping, I pulled it apart. I studied how buyers actually think.
What builds belief. What increases perceived value.
What reduces hesitation. Why some offers create demand and others create resistance.

I wanted to understand how money moves.

What makes someone go from
“That’s interesting…” to “I need this.”

What I discovered changed everything.

Sales aren’t a black art.
There is structure.

When your positioning is sharp.
When your offer is commercially compelling.
When your messaging builds belief in the right order.
When friction is removed.

Demand increases.

That’s not luck.

That’s design.

Since then, I’ve thrown myself into mastering persuasion, positioning, buyer psychology and conversion strategy.... not just to grow my own business, but to help other women grow theirs too.

Most women don’t need more effort.

They need messaging & sales strategy.

And that’s the work I do.

THE INVESTMENT

£1250/$1700 USD

This is about fixing the KEY leverage points in your business.

And when those are dialled in,
results stop feeling random.

In fact, they start feeling engineered.

£1250 isn’t the question.

The real question is:

How long do you want to keep guessing?

Because the longer you wait,
the longer you stay in “almost.”

Almost consistent.

Almost confident in your posts.
Almost fully booked.

Almost confident in your pricing.

You don’t need more effort.

You need sharper mechanics.

And once those are in place,
sales stop feeling heavy.

They feel inevitable.

If you’re serious about increasing demand, tightening your positioning and turning visibility into revenue, this is where we start.

This isn’t another “content tweak.”

This is a commercial reset.

We identify:

• Where belief is breaking down
• Where buyers are hesitating
• Where value isn’t landing
• Where revenue is leaking

And we fix it.

When your messaging, offer and sales structure align...you don’t chase clients.

You attract them. On repeat.

Ready to turn your expertise into consistent revenue?

Book your Intensive and let’s sharpen the parts of your business that

actually drive sales.

If you’ve read this far

you already know this is the work you need to do.

You could keep circling this for another six months.

Tweaking.
Optimising.
Hoping it clicks.

But at some point, you have to ask:

What is that actually costing you?

Not just in money.
In momentum.
In confidence.
In energy spent trying to solve something that needs a sharper lens.

You’re good at what you do.
Actually....you’re more than good.

But sales and conversions - it's not your area of expertise.

And every month you stay in self-solve mode, it costs you:

• Missed clients
• Inconsistent cash flow
• Energy spent 'figuring it out' instead of growing

Smart women don’t win by doing everything alone.
They win by closing the right gaps.

Stronger positioning.
Cleaner offers.
Messaging that converts.
Smoother sales.

Because when the mechanics are right, business feels lighter.
More predictable.
More profitable.
More spacious.

You didn’t build this to constantly troubleshoot.
You built it for more balance, freedom and a business you're proud of.

You’re allowed support to get there quicker.

Have Questions?

If you’re 90% there but want to talk it through, book a short call and we’ll see if it’s the best next step for you.