Struggling to communicate your value?

Trying ALL THE THINGS but making sales feels like pulling teeth?

Know your messaging & copywriting need a makeover?

Then you're in the right place.

If you're ready to nail your messaging & finally make your WORDS work for you, I'm your girl.

I'm your go-to messaging & sales expert.

My mission?

To help you craft strong messaging that truly resonates with your ideal clients at every stage of your sales path.

We’ll work together to craft messaging that doesn’t just speak to your dream clients—it pulls them in. By the time they reach out for a discovery call, they’ll already be sold on

you. No convincing, no awkward sales tactics. Just real connection and clarity that you're THE ONE for them.

When your messaging hits the mark, it does the heavy lifting for you. Clients will know right away that you’re exactly what they need. This means smoother, easier sales because they’re already excited to work with you before you even talk.

And it doesn’t stop there. With smart, strategic content planning, we’ll make sure you’re not wasting time chasing leads or burning out. You’ll have more time to focus on what truly lights you up—doing the work you love, serving your clients & growing your business in a way that feels good.

No more stress around selling. No more second-guessing your words. We’ll create messaging that feels so natural and true to who you are, it practically sells for you. Together, we’ll make your message clear, bold, and magnetic—so you can show up & shine as the expert you are , attracting clients who are ready to say, “Yes!”

Why Messaging Matters Big Time

Strong messaging is the KEY to online sales.

Whether you're crafting social media posts, sending DMs, handling sales calls, or creating website content, the right words and messaging are the key to unlocking success. No two ways about it—nailing your messaging is the game-changer if you want to grow your business.

Imagine being on a call with a potential client, and from the very start, they're nodding along, totally aligned with what you're saying. Sounds pretty cool, right?

Well, it's not just a pipe dream. When your messaging is on point. Magic happens. Clients reach out to work with you because they actually get what you’re about and how you can help them. Good messaging attracts the right clients—the ones who are a perfect fit for your business, truly value what you offer, and are people you'd actually like to work with. And let’s be real: isn't that why we left the corporate grind? To do the work we love with people we enjoy?

Good messaging also pushes others away. When your messaging is crystal clear, it acts like a magnet for your ideal clients while simultaneously repelling those who aren’t the right fit. This streamlines your whole sales process. No more jumping on calls and wasting time with wrong-fit clients.

Plus, once your messaging is dialed in, content creation becomes a breeze. No more staring at a blank screen wondering what to post—you'll have a never-ending well of ideas because you know exactly what resonates with your audience. And you'll feel confident knowing how to articulate your message, which makes showing up consistently so much easier.

You see, when you've nailed your messaging, you find your voice. You know how to communicate exactly what you do, how you help people AND why you're the one for them. Your words, energy & marketing all align.

AND THAT'S HUGE.

In fact, there’s nothing quite like that feeling.

Memorable messaging is clear, concise & captivating. How memorable is your brand's messaging?

How I Got Here

Believe it or not. I’ve been exactly where you are. I was rubbish at social media. And I HATED promoting myself.

No one could question my commitment. I was putting in stupid hours. Doing all the things people tell you to do. Show up. Give value. Grow your audience. I'd reworked my content pillars a gazillion times, was churning out posts like a machine, running challenges, engaging in groups but NOTHING was working and frankly I was exhausted.

I can remember looking at other women online who were killing it. They made it look effortless.


Who were these magical unicorns who knew how to makes sales so easily?

People LOVED their posts. Left comments. Joined their programmes. It looked so easy and
I kept wondering what they knew that I didn't?

That was until I figured out how to

WRITE words that actually SELL

(without being icky or pushy!)

And created a simple sales system that worked like a dream. Once I'd cracked these two things business got a whole lot EASIER. Clients came to me instead of me chasing them.

I'd become a real-life, magical unicorn!!

Why Work With Me?

When you choose to work with me, you're not just investing in an hour of my time each week. You're tapping into my wealth of experience.

18 Years in the Corporate World

I started my career in engineering before moving into sales and business consultancy. My journey includes working with huge international organisations like the UN and the Foreign & Commonwealth Office. I represented my company at Cabinet Office-sponsored meetings, led teams working on complex bids for multi-million-pound deals, regularly presenting to the C-Suite. I earned well over six figures in this realm.

15 Years Running My Own Businesses

I started with side hustles, eventually leaving my demanding 9-5 in 2016 to run my business full-time. I've had both product and service-based businesses, selling everything from $10 items to $13k packages. Last year alone, I made over $17k in sales from just three Facebook posts.

Expert in Messaging & Sales

With hundreds of hours dedicated to studying copywriting and messaging, I can quickly spot what needs to change to start making more sales. I have a knack for identifying that sweet spot where your gifts and talents meet market demand.

Proven Results

My clients have seen incredible transformations. Some have gone from zero sales to 3-10 a day from just one messaging intensive session. Others have booked five discovery calls and signed two new clients in just one month. I've also supported clients in achieving zero sales to $18k launches with their first group coaching programme.

So, if you're ready to take your game to the next level, unlock your full potential, and make your dreams a reality, it might be time to get my eyes and brain on your business. Because when you work with me, you're getting an experienced coach and mentor, straight-up know-how and your biggest cheerleader.

Ready to explore what working together would look like?

Want To Know More About Me?

Here’s a few fun random facts.

I love tea. Chai, green tea, Ceylon…..all sorts of tea really but my current favourite has to be Milk Oolong.

I have a beautiful fur baby called Bella. She’s a White German Shepherd. She doesn’t play with sticks like normal dogs. Instead when we’re out on a walk, she’ll find the biggest stone she can and carry it back to the doorstep where a large pile is steadily growing!! I’m convinced she was a sherpa in a previous life!

I love words. I love reading. I love books. In fact, I have about 1250 books with new ones arriving every week! God help us when we move. My favourite story as a kid was The Enchanted Wood by Enid Blyton.

I'm an artist. I create colourful abstract pieces that fill my heart with joy.

I’m a tree-hugger. I love being in nature and have been a forager for many years.

I wanted to be Wonder Woman when I was little and given half the chance, I still enjoy spinning round in circles!

I was in the IT industry for 18 years from engineering positions to sales & business consultancy.

I tried to have a home birth with my son but ended up having an emergency caesarean. It was like an episode of Holby City…. completely hideous but came away with HUGE respect for our NHS and my darling son!

I LOVE my job. I love taking photos. I love colour. I love words. Branding to me is like being in a sweetie shop with a vast pick n’ mix counter laid out in front of me. Bag in hand…. I deliberate over the perfect selection. Heaven. Sour, fizzy cherries are my favourite btw!

And that’s what I’d love to do for you. Select the perfect combination from all the creative goodies we have to play with and show you off to your very best.

Want a quick chat to talk through your branding project?

Call me on 07950 722363

Or schedule a call at a convenient time using the button below.

About Anna Fairs

Anna has been described as a Renaissance woman and working with her it’s easy to see why… her insatiable curiosity combined with experience in different disciplines has fuelled her creative mind and her infectious energy spills over into everything she touches. She’ll infuse some magic into your branding but keep everything grounded by pairing it with practical, powerful and proven strategies.

Anna worked for 18 years in the corporate world from engineering positions to sales and business consultancy working with well-known household names including Lockheed Martin, UN World Food Programme and the Foreign and Commonwealth Office. She’s been running her own businesses since 2008 (mainly as side hustles ) but left in 2016 to work full time for herself as a photographer and creative director.

Anna’s current focus is working with women who are hell bent on creating businesses that will rock the world including change-makers & women in the wellness space. She helps them create more impact and visibility by taking them from a relative unknown to a highly visible, sought after expert.