A group coaching programme for smart, big hearted ambitious women, who are done playing small & want support to show up online with confidence, clarity and crazy-good content. I'll help you find your authentic voice, nail your brand messaging, create an irresistible offer & master the art of writing content that sells without being salesy.

You already have clients.
People trust you, recommend you and get results with you.

You know your work goes deep.... you just haven’t been shown how to express that depth in a way your audience instantly understands.

Your work changes lives.
But turning what you do into clear, compelling content? That’s where it feels sticky.

You’re not trying to be louder or more salesy.
You simply want to know what to say, how to say it and how to grow your brand & business beyond your local circle....in a way that feels natural, confident and compelling.

You’re ready for:

🔑 content that clearly communicates your value

🔑 messaging that creates a connection and builds trust before someone ever meets you

🔑 a simple strategy that helps the right people find you.... and buy from you

The truth is… you need a clear, grounded system that helps you communicate your expertise with confidence and attract the people who genuinely want and deeply value the services and transformation you offer. A system that supports both your impact and your income, without compromising your integrity.


A PROVEN system and coach who help you build a fulfilling, spacious and financially steady business....without the overwhelm & burnout.

And this is where I come in.

You see, I know just how you feel.

I used to be exactly where you are.

I quit my high-flying corporate career in 2016 to follow my passions BUT I was really struggling to make sales online. And I felt pretty stupid. No one could question my energy and motivation but no matter what I did I just couldn’t make sales… well not the number of sales I wanted & needed.

I was living hand to mouth each month. Hustling like crazy to make ends meet. One particular month I had an unexpected bill come in and I was freaking out wondering how I was going to make ends meet. And I only had one week to make the additional cash. I vividly remember reading a post from a mentor of mine. It prompted me to buy some copywriting books. They were delivered the next day and I spent the weekend devouring them. I made up my mind to crack it. Create the best content in my life and make the money I needed.

And I did.

I took everything I’d learned from my business journey up to that point and along with my newfound copywriting skills I made £1500 in a week. Which was the most I’d made in my business up until then.

I’ve since gone on to make hundreds of thousands of pounds from writing good content. Not only for myself but for my clients too. Over the years, I’ve refined my system so I can teach anyone to write content that attracts, clients and makes money doing what you love.

I love copywriting & I love teaching other business owners.

Maybe you’ve tried DIY courses that teach you how to launch a course BUT left out how to write great copy.

Perhaps you’ve downloaded freebies that give you content ideas but again these didn’t translate into sales. The thing is your business and brand message are unique so these will have been a complete waste of time.

You’ve probably signed up for endless free masterclasses and online challenges. They’re great. At motivating you. But they don’t provide tailored 1:1 support. With someone who can answer your specific questions and show you how to apply the stuff you’re learning to your business.

Introducing:

THE CONTENT CODE

I’ve created a 6 month group coaching programme for big hearted & ambitious women who are done playing small and want to show up online with confidence, clarity and crazy good content. Using my CAPTIVATE Content System you’ll learn how to nail your brand messaging & master your copywriting skills so you can finally make sales on repeat.

Check out my pricing & availability — just tap the button below.

Build a business that works for you....not one that drains you.
Over 6 months, we’ll deepen your messaging, elevate your content and build a simple sales system that feels spacious, sustainable and aligned with how you actually want to live & work.


Each month has a clear focus, so you grow with confidence, clarity and direction.

Month 1 — Offers & Messaging

We start by refining your offer, sharpening your positioning and clarifying exactly how you communicate your value.
This is where you learn to attract perfect-fit clients who get what you do and are ready to invest while naturally repelling the ones who aren’t aligned.
Strong messaging = smoother, easier sales. Every time.

Month 2 — Copywriting & Sales Psychology

Next, we go deep on content and copywriting.
You’ll learn how to grab attention, speak to different stages of awareness and move people through a buying journey with content that connects on a deeper level.


This is where your words start working for you.

Month 3 — Simple Sales System & Marketing Strategy

Finally, we refine your sales process.
You’ll learn how to sell with confidence — whether that’s in your posts, your DMs or your sales calls and set up a simple, repeatable system with clear daily and weekly actions.
No more wondering what to do, what to say or how to say it. You’ll know exactly how to drive consistent sales.

You’re not doing this alone....and you’re not lost in a group.
Each month includes a private 1:1 call with me, alongside weekly group coaching, so you get focused attention and the support of women building alongside you.

Access to my

CAPTIVATE CONTENT SYSTEM

I’ve distilled my copywriting knowledge into a proven, repeatable system. You’ll learn the exact pieces of content you need to build your brand and make sales. Follow along with easy-to-digest and actionable lessons & workbooks. Stop wasting time trying to figure out how to make sales online and learn this essential business skill that is the key to your success.

Weekly

MASTERCLASS

Each week I’ll be doing a deep dive into one area of content creation & copywriting wizardry. Instead of just listening to me though, you’ll be taking action as we go. In fact, you’re going to map out a sale & marketing campaign and you’re going to be selling your program at the end of it. You’ll build out the knowledge, strategy and systems to create content that attracts, connects and converts. And you’ll feel clearer and more confident in your actions as you follow a proven strategy and step-by-step action plan.

Weekly

GROUP COACHING CALLS

We’re going to get together every week and I’ll be checking in on where you’re at, what you’re stuck with and generally making sure you’re on track. You’ll finally have the support you need.

Using these 5 KEYS I'm going to teach you the art & science of writing content that leads to sales.

And I'm giving you proven social media marketing strategies that work.

You can say goodbye overwhelm & frustration and hello to a steady stream of leads that now know who you are, how you can help them AND are chomping at the bit waiting to buy!

It’s easier than you think!

You’ll learn how to write posts that stop your ideal clients in their tracks. We’ll get them to actually read your posts & take the action you want them to take i.e. comment on your posts, join your group, sign up to your opt-in, buy your stuff!!

You’ll get your hands on all of my content strategies, tools and prompts. No more scratching your head wondering what to write, no more stressing out as you realise you haven’t posted in a week. You’ll have a streamlined system in place that makes the whole thing easier and quicker. Not only will you be showing up more consistently….you’ll finally get your evenings and weekends back to spend with your family.

It’s a methodical, proven marketing system that I’ve broken down into easy to follow, easy to implement steps. This means you can quit throwing spaghetti at the wall trying to figure this out on your own. You’ll have a system in place that frees you up mentally. You’ll have more energy to show up and serve your clients AND focus on the activities that truly light you up… remember those?

✏️ Discover how people make decisions and understand how to apply this to your business. Make sales quicker & easier than ever before.

✏️ Learn how to attract your dream clients online and map out an intentional step by step 'sales' journey with you.

✏️ Master this key copywriting skill and you'll never have to worry about attracting new clients again!

✏️ Unlock the secret to keeping attention and getting your dream clients to take action! i.e engage, click on links, join your group, buy your stuff!

✏️ Map out your 8 Week Relationship 1st Marketing Campaign & design your irresistible offer.

✏️ Uncover the first three types of posts you'll be using in your marketing campaign.

✏️ Unlock the next three types of posts you'll use to build trust & authority with your dream clients.

✏️ Master the art of moving conversations to conversions.

✏️ Discover 5 tried & tested tactics to convince your dream clients to jump down from the fence and into your program.

✏️ Learn powerful tips & tricks behind an effective sales email sequence. And steal my 10 step email template for your launch!

✏️ This week we're diving into sales pages & sales posts. Understand the key elements required to make sales and save hours by using my templates.

✏️ Launch in style! Learn the mindset hacks you need to make this the easiest & best launch you've ever had.

Here’s the thing… you could spend vast sums of money hiring a copywriter to write some of your content for you.

Or you could spend thousands hiring a business coach and work with them 1:1

OR you grab yourself a space in

THE CONTENT CODE.

I could easily charge 5k+ for this program. It’s jammed packed with literally everything you need to know to make consistent sales online.

AND THERE ARE THREE PAYMENT OPTIONS SO YOU CAN PICK

THE ONE THAT BESTS SUITS YOU!!

Check out my pricing & availability — just tap the button below.

CHECK PRICING & AVAILABILITY

I KNOW that if you show up for this program it will change your business and life forever. In fact, from the first module you’ll be learning powerful tweaks you can make to your content to start hearing more of those four beautiful words “how can I pay?”

Just a few weeks in and you’ll finally have complete clarity on your offers and messaging. No more driving yourself nuts as you second guess your every move. You’ll know exactly what to write to attract an audience of dream clients. You’ll know how to take them on a step by step journey with you. Leading them through your content to the inevitable conclusion that you’re the one for them.

And how awesome are you going to feel
in 6 months when you launch your programme to people primed and ready to buy.


You’ll be chatting naturally in the DM’s, inviting dream clients onto sales calls and selling like a pro. All without resorting to spammy or icky sales techniques. Everything I teach is based on building relationships.

BONUS 1

Tools & Templates to Save You Time!

Access to my Master Messaging Spreadsheet (my coveted resource to map out your messaging)

Steal my Swipe File (examples of posts that have made me thousands of pounds)

10 Step Sales Email Sequence & Sales Page Template

AI Content Prompts

BONUS 2

Daily Mindset Emails

Not only are you going to learn how to write content & copy that converts….

I’m sharing the mindset practices that have helped me

to confidently sell 3, 4 & 5 figure packages.

BONUS 3

Private Facebook Group

Get my support between coaching sessions

Supportive Community Vibe

Discover New Biz Friends

Have Fun!!

AND Guest MASTERCLASSES with experts!!

All you have to do is say yes to the possibility.

If you’re on the fence, that doesn’t mean you’re unsure — it often means you care about making the right decision.

You won’t be dropped into the deep end here. You’ll be supported, guided and shown exactly how to create sales in a way that feels steady and sustainable.

I’ve walked this path myself and I’ve helped many clients do the same... turning clarity into momentum, and momentum into consistent sales.

This isn’t luck.
It’s a process. And it’s available to you too.

I’ve done this myself and have helped my clients do it too. In fact, using the EXACT strategies I teach I’ve helped my clients go from 0 to fully booked!!

Which means it's 100% possible for you too.

If you’re ready to start making sales on repeat doing something you love.

If you want access to a proven system, along with templates, swipe files, content prompts

Yup, I'm giving you everything to speed up your results so you can start calling in those dream clients and make money doing the thing you love ASAP.

If you’re ready to stop throwing spaghetti at the wall, wasting your time trying to piece everything together on your own and instead follow a proven strategy and set of step-by-step actions.

If you're looking for a supportive high vibe group with women who'll CHEER you on (seriously the women in here are flippin’ AWESOME)

Keen to join but have a few questions?

Not a problem.

Investing in a new program is a big decision.

Simply book a call using link below & let’s chat. I'm not into high pressure sales - if I genuinely think you'll benefit from the program I'll invite you in.

BUT if I don't think you're quite ready I'll suggest appropriate alternatives

either with myself or an expert whose work I respect.

14 Day Guarantee

Your decision to join this programme matters and I want it to feel like a powerful, grounded yes, not a pressured one.

I stand behind the work inside The Content Code. I know the clarity, confidence and momentum it creates. But I also deeply respect your ability to tune into what’s right for you.

So here’s my promise:

If, within the first 14 days, you go through materials provided, show up to the calls available, and you feel The Content Code isn’t the right fit — simply send me an email and I’ll give you a full refund. No guilt. No awkward conversations. No hoops to jump through.

Just honesty, integrity and respect.

Because that’s how I run my business…
and it’s the kind of space I want you to feel held in from day one.

1. When do we start?

We’re enrolling now.

2. Will I learn how to tell stories?

Yes. Stories are a powerful way to connect with your dream clients and I will be diving into this topic. And if you can keep a secret?
I might just have a surprise guest expert coming in to share some storytelling secrets with us.

3. Do I need to be good at writing?

Copywriting is actually more about learning how to assemble the ‘right’ content together in the ‘right’ order than being a gifted writer. So as long as you have a fairly good command of English you’ll be absolutely fine.

4. Will it work for a product-based business?

Learning how to write better copy will benefit any business but most of my clients are currently service based business owners.

5. What time will the group coaching be?

I will wait to see what timezones people are joining from and set up calls to suit everyone. This typically means there are two coaching calls a week so everyone can join at least one.

6. How many hours will this take each week?

You’ll be given access to one module a week and each one is split into lessons to make it easier for you to absorb. Each module in total will be approx. 30 - 45 mins.


There are group coaching sessions each week which are typically an hour in length. You’ll be provided with workbooks and online tools to complete in your own time. And you’ll be using what you learn to create content for social media. It’s up to you how much time you spend creating content. Remember you’ll still have access to this course when the 3 months come to an end.

7. How quickly will I see results?

This depends on you and what your business looks like now.
If you already have an audience and offers in place (that aren’t converting well) you could start to see results quite quickly. But if you’re starting from scratch it will take you longer to create your content and start attracting an audience ready to buy from you.

Like most things in life, your results will depend on the effort you put in. I will teach you everything you need to know to write content that attracts and converts but I can’t do the work for you.

8. What if I suck at writing Anna?

I'll guide you every step of the way. Mapping out the types of posts you need to write along with templates & writing practices to help you get into flow. It's simply a process of following my prompts. You'll be amazed at how quickly your writing develops.

9. I'm no good at social media.

Believe it or not I was rubbish at social media. I didn't get it. I was also quite a private person and didn't feel comfortable posting online. But if you want to grow an online business social media marketing is free. It's the perfect way to get in front of your ideal clients, test your messaging before spending any money on advertising.

10. Isn't copywriting just for sales pages?

Easy mistake to make.

But no.

In fact if you hire this out to someone thinking your prayers are going to be answered, you’re in for a rude awakening!! If you speak to a website designer/copywriter and they don’t ask you how the traffic is actually going to land on the page… they’re doing you a disservice. Run away!!

Your brand messaging, along with your copywriting skills dictate who (and how many) actually end up landing on your sales page.

11. I'm busy juggling kids/family/clients - I don't have time to write.

I hear you. But if you're not marketing your business consistently your sales will dry up. Period. So if you're using content marketing on social media to grow your business, you need to put some structure in place and find what works for you. It's something I've had to figure out & I’m giving you tested strategies/tools/systems along with writing prompts and practices to help you get into flow and find your groove with your writing.

The great thing is that once you're nailed your messaging and writing posts that actually move people along your sales funnel... and BUY. You can repurpose them and use them everywhere in your business. From your website, to emails, to blog posts. You'll build out a library of content that you can rotate on social media too!

12. I only like writing when I'm inspired? This sounds too structured for me.

It's a wonderful feeling when words flow. When you know exactly what you want to say and how to say it. But it's not always like that... which is why you need a content strategy and system to lean on. I'm not saying you have to follow a rigid writing plan with your content (there's always room for inspired content - I love it when it happens) but your inspired content needs to be intentional. You need to understand how it fits into a sales process. How it motivates someone to take the next step with you.

13. My writing style is too formal - will this work for me?

I used to be an engineer writing complex design documentation for global communication systems!! It was the perfect bedtime reading!! Honestly, if I can learn how to create content for social media, you can too. And I'll help you every step along the way. From designing a content strategy, to giving you writing prompts to speed up the process & writing exercises to find your voice.

14. English is my second language and I'm worried I don't write well enough.

Firstly, I just want to say I admire you so much. I've always wanted to speak a second language. Secondly, I bet you're actually much better than you think!!

I've poured my heart & soul into creating a programme that give you everything you need to start writing great content. With systems, tools and writing prompts to make the whole process easier and quicker.

15. I'm worried what my friends & family think if I start posting more.

I think most of us go through this one. It's an uncomfortable feeling when you start to market your business online. All those thoughts come up. " Who am i to share this? What will they think?, What if I don't get any comments?"

I put it off for years!!

The thing is, growing a business involves showing up and marketing yourself. And if you want it badly enough you need to face those fears and do it anyway. Mindset has been a massive part of my business journey. It's why I include daily mindset emails with The Content Code. And it's why it forms a big part of the work I do with my 1:1 clients.

16. The algorithm keeps changing & and no one sees my posts anymore. What's the point of even posting?

If you're creating the right mixture of content.....the mixture I teach in my Cornerstone Content System you'll actually start to get more engagement.

17. No one buys high ticket from a social media post.

Simply not true.

I've sold 5 figure packages from posting online. Multiple times.

There are people out there who have money and are willing to buy services they value and want.

18. No one is buying anymore as the economy is shot to pieces.

Again. Simply not true.

People might be giving more consideration to what they buy... but people are still buying services they value & desire. This does mean your messaging needs to be more on point & more compelling than ever!!

19. Isn't copywriting manipulative? I'm not sure I want to learn this skill...

Such a great question.

Copywriting is the art & science of persuasion. It's about understanding human psychology, what drives people, what motivates them. And when we're in business, it's using this knowledge to makes sales.

So I guess it comes down to your views on selling.

If you have a service that you know will benefit your ideal clients. A service you've put your heart & soul into. A service that get results. A service that helps your ideal clients achieve their goals & dreams.

Then isn't learning how to write better content that can catch their attention, educate them on the benefits of your service & help them reach a decision to buy your service - isn't that in their best interest?

If you're running a business, learning how to sell ( & copywriting is the written from of selling) is part of your job description. I'm sorry but there's no two ways about it.

Many of us start our businesses, following our passions (me included) but your business will only survive if you know how to market and sell.

Now obviously, these skills can be used for bad & good. I personally will only work with clients who do good in the world. That have services who genuinely help others.

So maybe it's a question of ethics and values.

I wouldn't, for example, work with a tobacco company. I wouldn't want to put my skills to use helping them sell a product that kills. But helping women to sell services in the wellness space for example.... I'd do that every day of the week.

I know making an investment like this can be scary. I know it was for me. I put off investing for SO long telling myself I’d invest when I was making more money. But the thing is you often need to invest first. Invest in the skills and support you need…. so you can actually start making MORE money!!

Just know that I’ve been where you are and created this program with you in mind. I’ll be supporting you & cheering you on every step of the way.

I’d love for you to be my next success story!

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