Are you struggling to get people to engage with your content and buy your stuff?

If they're not reading, they're not buying.

So, this is a BIG nut to crack if you want to make sales online.

Let me share something that completely transformed my sales strategy: I shifted my focus from demographics to psychographics.

Now, I know what you're thinking: "Psychographics? Sounds complicated."

But trust me, it's not as daunting as it seems.

Let me break it down for you.

Demographics, like age and gender, only tell part of the story. And a pretty poor one at that.

To truly connect with your audience, you need to understand the thoughts and feelings swirling around in their heads. You need to know what keeps them awake at night and what challenges they're facing. That's where psychographics come in.

Psychographics dive deep into the mindset of your ideal clients. Once you've mastered this, creating content that resonates becomes a breeze.

So, how do you get started?

Well, it's your lucky day. I've got a quick exercise that I give to my 1:1 clients for you.

A Day In The Life

Alright, let’s dive into crafting compelling content using this simple yet deceptively powerful exercise.

Imagine you're one of your ideal clients, waking up in the morning, still groggy in bed.

What thoughts are racing through your mind?

What emotions are you feeling?

As you go about your morning routine, what worries and frustrations are weighing on you?

What are you looking forward to?

What responsibilities & challenges does the day bring?

How do you cope with them?
As the day winds down, how do you feel about your choices and accomplishments?

How do you feel about your goals or dreams?

Before drifting off to sleep, what thoughts are top of mind?

Do you feel hopeful & happy about the week ahead, or do you carry a sense of dread and uncertainty about the future?

Now, let's put this into practice.

Suppose you're a fitness instructor targeting individuals struggling with weight loss.

Your ideal client wakes up feeling tired and defeated because she skipped her morning exercise.

Again.

She's frustrated with herself, disappointed in her lack of progress, and ashamed of her weight. With a family wedding approaching, she's desperate to shed those extra pounds, but she feels stuck in a cycle of disappointment and self-doubt.

See how powerful this is? Joining that conversation going on inside your ideal clients head is the key to powerful content.

Now, take these insights and infuse them into your marketing.

Address the fears, frustrations, hopes & aspirations of your audience. Empathise with their struggles and provide solutions that resonate with their desires for change and improvement. Share success stories, practical tips and motivational messages that inspire action and instill confidence.

By weaving these insights into your content strategy, you're not just sharing information; you're forging genuine connections with your audience. You're showing them that you understand where they're coming from and that you're here to support them on their journey.

And when people feel understood and supported, they're more likely to engage with your brand, trust your expertise and stick around for the long haul.

So, embrace the power of empathy in your content and watch as your engagement skyrockets, leading to boosted sales and loyal clients who keep coming back for more.

Need help with your messaging?

Book a YOUR MONEY MESSAGE intensive with me today.