There's a POWERFUL way to attract your ideal clients
and have them them tripping over
themselves to work with you.
It’s not tricky.
It isn’t rocket science.
AND yes, you can do it too!!
The key is to
create a
CONNECTION.
You need to make them
FEEL something…… and you do this through developing a
strong and compelling BRAND.
Here's my SIMPLE THREE STEP PROCESS
#1 BRAND VISION
Your origin story & mission
We'll uncover your unique origin story. Discovering what makes you different so you stand out as the obvious choice amongst the competition. We’ll explore your vision and how you want to evolve your business. We’ll look at the impact you want to create and the success you want to enjoy.
Next we'll get complete clarity on your ideal clients. Honing in on who exactly you want to work with. Carrying out market research to find out what they want to buy & the experience they expect.
AND I’ll teach you the best way to do this.
Done effectively,
this stage is pretty cool. I’ll give you questions you need to ask AND teach you how to use these to create killer marketing copy that connects and converts.
We’ll unleash the power of Brand Archetypes. This is the secret sauce that big brands use to create some serious magic.
It's a clever blend of science and art.... & I’ll walk you through it so you can weave the right elements into your branding.
Why not pull out all the stops... right?
#2 BRAND VISUALS
Let’s create a unique, eye catching image.
This is what most people would traditionally think of as branding. In this section we'll create a visual identity for your brand that cuts through the online noise and gets you noticed.
You'll learn some cool short cuts to designing a style that's not only cohesive but eye-catching and memorable.
And I'll take you by the hand through the creative world of colour psychology - the science behind selecting the right fonts and imagery. Your ideal clients will fall in love with you & you’ll fall back in love with your business too.
It’s seriously clever stuff.
To begin we’ll conduct a brand audit to see where you’re at. Then we’ll either breathe some new life into what you have or start afresh. We'll create a mood board that perfectly visually communicates your new look & feel.
Use your mood board to DIY your visuals yourself or use it to communicate your vision to your extended team: graphic designer, VA’s, photographer etc..
#3 BRAND VOICE
Messaging that attracts, connects & converts.
Once you’ve captured the attention of your audience with your visuals you’ll need to keep their attention with your words.
Whether that’s the words you use in the online world with social media posts, the copy on your website OR the words you use when you’re being interviewed, delivering a presentation or speaking on stage.
You’ll learn how to write copy that magnetically attracts your ideal clients, puts off those you don’t want to work with and converts strangers into clients into raving fans.
I’ll show you how to develop your brand ‘voice’ so your copy doesn’t sound awkward and robotic. Like all crafts, it takes practice, but I'll give you proven tips & tricks so your copy sounds engaging, fresh and natural.
You’ll learn how to tap into the power of storytelling. Storytelling is a powerful marketing tool that helps cut through the noise and create an emotional connection with your ideal clients.
You'll go away with a bank of brand stories and a 3 month social media content marketing plan. Full of ideas for that not only position you as an expert but establish a real connection with your audience too.
Your words, from the copy on your website & social media channels to the words you use in interviews or chatting with clients will resonate, captivate and SELL without being icky or salesy.
My branding services start at $1197 for a Mini Brand Playbook. Please reach out if you'd like to find out more.
Either message me in the chat.
Or schedule a call using the button below.
Alternatively, email me at hello@annafairs.com &
I'll come back to you ASAP.